April 23, 2010

The Best SERP Tool Ever | SEO For Blogs


If you are new to Search Engine Optimization (SEO), then SERP or 'Search Engine Results Page' is simply the search-results page that is returned to a user when s/he searches something on the Internet (Google/Yahoo etc.), and that "something" is the "keyword" or the "key phrase".
A Typical SERP for 'San Francisco'

As you know that the position of your website/webpage on the search-results page is very important in bringing quality and converting traffic to your site, so SERPs ranking is now an important part of SEO.
There are several hundreds of SERP-tools available on the Internet, which claim to give you detailed information about the SERPs for different keywords. So, finding the BEST-SERP tool is quite a difficult task. But my job has been made a lot easier, as this tool belongs to the Search Engine Giant itself: Google.

If you are registered at Google-Webmaster-Tools, then simply log in to it, and go to the recently updated "Top Search Queries" section of the website (under "Your site on the web"). In this section, now you can see the number of impressions given by various keywords/phrases and how many of these impressions got converted to visits (click through).

You might have noticed that different TLDs of Google (Google.co.in, Google.co.my, Google.co.uk etc.) give different results page for the same search query (depending on many factors, like your demographics etc.) and even the same TLD keeps on changing the position of the results.
Now, Google has made it easy to filter those results. Instead of the data from all the countries, you can select a single country from the top drop-down menu. And by simply clicking on a specific keyword/phrase you can see the details, like in which position how many impressions got converted to visits.
Finally according to your observations you should then focus on optimizing your blog/website for the popular keywords/phrases. Three simple strategies to improve your ranking on SERPs for the popular keywords/phrases are;
   (1) Write more articles on that topic.
   (2) Try to use that specific word/phrase in the titles of your articles.
   (3) Include the most popular keywords/phrases (receiving maximum impressions and not necessarily having a high value of click through) in your meta description and keywords tags.

NOTE: Although you may see the changes/improvements within a month too, but to get a significant level of optimization you should experiment with these strategies for at least 4-6 months.


29 comments:

Anims 101 said...
This comment has been removed by the author.
Hack Tutors, Anup said...

I migrate to my custom domain. But, when I post an article, Google doesn't show it. It is not still showing right now...What Can I do? Before Google crawls my post in less than 1 minutes. You can see the proof here:

http://www.hacktutors.info/2009/11/warning-do-not-turn-your-blog-to.html

Can I recover my all post on Google now??

znt said...

All of your articles are easy to understand and really helpful .. nice sharing and really appreciate it.

NDS Roms said...

Excellent!!

Sai - Blogger Help said...

@All
Thanks for the encouragement guys...

@Anup
As you have changed the domain, so it will take some time to gain the link-reputation for this new domain.
But anyways, as there's a redirection system in Blogger, so don't worry the link-reputation of your previous blog will be soon passed to this one.
Moreover, you can also see that some of your pages are already indexed:
http://www.google.co.in/search?hl=en-GB&q=site%3Ahacktutors.info

Reza Winandar said...

I used to use this tool to check my SERP's

Anup said...

Hmm...Divya...I have to be patience. Right? :D I will wait for it. 50% page are indexed in Google :) And thanks for the info...

CHUGY-GOGOG said...

thanks for information. good blog and good post. nice can be visit this blog. have nice day boz....

blogwalking and blogroll to me ok. your link put my blog please chek in www.chugygogog.blogspot.com

Anup said...

Hi again Divya,

I always remember you when I get trouble. Today also I remember you because I get into SEO trouble.

Google already crawl my recent posts. I checked it's URL in search engines.It's show but, it doesn't show my post content. It only show the yahoo smiley which I have added a month ago in the comment form. For detail see below picture:

http://i39.tinypic.com/10mo8ye.jpg

What can I do to remove this problem? Google is not showing my post content in their search engines :( They are showing other nonsense content instead of my post content.

Can I add a meta tag for it. It is not possible to add meta tag to all post of my blog. So, what can I do for it??

Sai - Blogger Help said...

Hi Anup,

I will be more than happy to help you...in whatever way I can.
Actually the article sreenshot you have sent to me is a latest one from your blog, so there are a lot of chances to store irrelevent keywords by Google for that specific post, gradually it will check the article completely and will show the correct text from your post.
For example, just now I have performed the same Google search that you have done: "10 smart ways to protect your blog from hackers", and the text below the title that I saw was your blog's meta-description. So already Google came to know that the result which was shown to you is not the best part of that post, in fact it was shown to you cause that part of the post has the maximum no. of words matching with your query.

Anyways, it's good that you got your blog checked by me, as I noticed quite a serious problem in your meta-description tags; problem of descrition/title duplication may/already have arised in your blog, rectify it using this tutorial:
Duplicate Meta Description and Titles Issues In Blogger

and as you have asked for a meta tags for the entire posts of your blog, then you may use dynamic-meta-tags, but I don't actually suggest them, as they my also give some errors of short-description tags sometimes, anyways have a look on that tutorial here:
Dynamic Meta Tags For Blogger/BlogSpot Blogs

Anup said...

Divya,

Thank you very much for taking time to help me. I'm very happy to you :)

And I known that it takes time to Google to crawl specific keywords. And also got it back :)

I done my meta customization as you said. Hope my SEO optimization will improved :)

Vikash said...

I am using Webmaster tools for 2 years now.This is really the best way to know your SERPS and website performance. Webmaster tools along with google analytics makes things so much better for you. However i have one question, my blog shows many backlinks at webmaster tools but when i use the link function to search in google, it shows very few. May i know why?

Sai - Blogger Help said...

Hi Vikash,
That's nice and common question among webmasters. There are several reasons for that difference in the numbers...but I think these pages will provide you with some details:
1. http://www.google.com/support/forum/p/Webmasters/thread?tid=201f2097ffca4b79&hl=en
2. http://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking#links
3. http://www.google.com/support/webmasters/bin/answer.py?answer=55281
4. http://www.mattcutts.com/blog/google-provides-backlink-tool-for-site-owners/

himanshu said...

nice post man. will try to make changes in my blog with google webmaster.

Gian Faye said...

Hi! I'm new to blogging. Your article is a great help. Thanks for sharing this! :)

jyoti said...

hi sai,

thanks for ur tips now i can remove all errors in HTML suggestion section

Now please help me for SEO
1. whrn i search my blog word "sarkarivacancies" in go0gle other sites were shown not my page even 30-40 search pages.
and sites are coming in search are social community sites why is this which i used for promoting my blog.

now the question is how i can improve my word ranking in google ("sarkarivacancies")

www.sarkarivacancies.blogspot.com

thanks again
jyoti

jyoti said...

hi sai,

thanks for ur tips now i can remove all errors in HTML suggestion section


thanks again
jyoti
www.sarkarivacancies.blogspot.com

Seo UK said...

This is great help for user who use blogging.

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It is really nice blog and it is good way for the seo.The tools are very useful.

cheap seo company said...

Good blog post. Itmay be interesting to see what different commenter's have to say. I was searching round for information and your website came up first.

va web design said...

I'm a huge fan of Google Webmaster Tools. For more than just checking ranks too, it can show you duplicate content issues, average page load times, 404's and a bunch of other interesting data. It's one of the best ways to see how your site is performing. Also of note is Bing's Webmaster Tools. Same concept, different search engine.

forum posting said...

This is great help for user who use blogging.Also it very interesting.

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