1. More exposure: It’s pretty simple really. You post your latest blog posts on Facebook and Twitter and more people are going to click on the link to read them. You can’t leave all of it to chance and people finding you through search engines because, unless you’re a mastermind with keywords and SEO, increased traffic just isn’t going to happen as quickly as when you’re promoting on these two sites.
2. New connections: Having a social media site to promote your blog gives you the opportunity to form new connections with readers and bloggers alike. You are able to interact with them in a way that your blog on its own doesn’t afford, which deepens the relationship and gives you a more loyal audience. Both of these are vital to the success of your blog.