October 30, 2012

How to Make Your Content Perform Again and Again

This is one of the best posts by Lindaw Foreshaw, that will take your attention to your own posts giving them a makeover and bring back all the traffic that those posts truly deserve.

If you’ve been in the blogging world for more than a nanosecond, you’ll no doubt have heard that content is some sort of royalty. You may even have come across Seth Godin’s message that content marketing is the only kind of marketing left. Does that mean you should be furiously tapping away at your keyboard writing new content until repetitive strain injury brings you to a complete standstill? Not necessarily. There are several things you can be doing to maximize the performance of your existing content.

1. Past Posts
A good headline/catchy title is a must when you want to get visitors clicking on your latest content, but what happens when that latest content becomes yesterday’s news - when those catchy titles aren’t visible on your home page anymore? Any blogger worth their salt will be able to tell which of their legacy posts are still driving heaps of traffic, so why not dig out that info from whatever analytical program you’re using and build on the popularity of your most visited past posts? Optimizing the titles of your past posts for SEO (as opposed to user clicks) can result in huge spikes of traffic to your site. While you’re checking your stats you might notice a few blog posts that have been particularly popular with your visitors. Could it be time for a bit of a makeover where the nuts and bolts of the text is concerned?

2. Speed it up
Taken a look at your bounce rate lately? The good old days when a site had to load within the golden two seconds are well and truly behind us. These days if your site takes more than a blink of an eye to load up and be ready to go your visitors will be someone else’s visitors fairly sharpish. It means that you should be placing great importance on getting your site to load extremely quickly. This can be as simple as optimizing images, but there are plenty of other things to consider. The best practices for web page optimization provided by the Yahoo Developer Network is a great place to start if you want to speed up the pace at which your site loads.
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October 13, 2012

Blogging for Moms

There used to be a thought that all, or most, bloggers are men. In fact, that is not true. There are literally millions of bloggers out there who are not only women, but moms. Mothers are some of the most prolific bloggers because a lot of them either work from home, have taken maternity leave, or are stay at home moms. They have the time and energy necessary to blog every day, like successful bloggers should. Sometimes, though, even mommies run out of things to write about. With that in mind, I wanted to share a few ideas for blog post topics. Whether you are blogging for moms or you are a mommy blogger, these tips and topics can equally apply.
Children
Well, duh, kids are going to be the first thing that moms blog about and want to read about. But what about kids? What do they want to know? What do you want to write about? Here are some ideas:

1. Real Life Stories – A lot of mommy bloggers start out by writing their own life stories. Their birth experiences, their children’s habits, their day to day lives full of adventure, boredom, and cleaning. Real life stories are so popular because everyone is unique. We can all learn from each other and grow together as we experience the same big issues in our own individual ways. There is just something compelling about true stories that make them excellent for blog posts.

2. Health Issues – Health is always a big thing with moms. From colds and allergies to autism and Down Syndrome, moms love to talk and read about health issues, how they can be treated, what to expect, and what they can do to help their children. Even things like immunizations and check-ups make for great blog posts.
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October 3, 2012

Tips on How to Get your Blog Noticed…and Read!

Blogging is a brilliant idea to get your business or services noticed on the World Wide Web. But there are millions of blogs on the internet and still you feel an urge to create a blog for yourself as you know that this is a good step for you and your business. Blogs, if created perfectly, can drive a lot of traffic towards your website and in no time you will be regarded as an expert in your field. Blogging is also a great tool to interact with your customers and potential clients. The real challenge is to get your blog noticed by the readers in the swarm of millions of similar blogs. If you follow the following tips meticulously then we are sure that in a very short time you can get your blog noticed and read.

1) Write good headlines
Writing compelling headlines is a must for any blog. Almost 80% of the readers will only read the headlines while the remaining 20% will go through the entire story. So here lies the power of the headline of your blog. This alone can make or break the prospect of your blog. The headline must grab the attention of the reader and it should actually hard sell the entire article. Such is the power of headlines!
2) Share your blog
Share your blog post on every conceivable social media network that you can think of. If you are not promoting your post then nobody else will do it for you. The blog must be very easy to share. You can make use of the Digg - Digg floating sidebar as it helps people to share blog posts easily and quickly.
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