|A Typical SERP for ‘San Francisco’|
There are several hundreds of SERP-tools available on the Internet, which claim to give you detailed information about the SERPs for different keywords. So, finding the BEST-SERP tool is quite a difficult task. But my job has been made a lot easier, as this tool belongs to the Search Engine Giant itself: Google.
If you are registered at Google-Webmaster-Tools, then simply log in to it, and go to the recently updated “Top Search Queries” section of the website (under “Your site on the web”). In this section, now you can see the number of impressions given by various keywords/phrases and how many of these impressions got converted to visits (click through).
Now, Google has made it easy to filter those results. Instead of the data from all the countries, you can select a single country from the top drop-down menu. And by simply clicking on a specific keyword/phrase you can see the details, like in which position how many impressions got converted to visits.
Finally according to your observations you should then focus on optimizing your blog/website for the popular keywords/phrases. Three simple strategies to improve your ranking on SERPs for the popular keywords/phrases are;
(1) Write more articles on that topic.
(2) Try to use that specific word/phrase in the titles of your articles.
(3) Include the most popular keywords/phrases (receiving maximum impressions and not necessarily having a high value of click through) in your meta description and keywords tags.
NOTE: Although you may see the changes/improvements within a month too, but to get a significant level of optimization you should experiment with these strategies for at least 4-6 months.