First things first – This article is a practical DIY guide to increase your social media shares count.
I am assuming that you already know the basics of writing a good shareable article; an article that will be liked by others. It can be entertaining, controversial or informative.
If you are completely new to the blogosphere then I have briefly described the pre-requisites for an article that’s likable & shareable at the end of this guide. But primarily…
This article simply tells you the secret of getting more social shares.
And believe me, by the end of the day you can get anywhere between a dozen or two shares for any of your existing article. Be it re-tweets, Facebook and Google-Plus shares or StumbleUpon likes – you can get all of these and pretty easily. Just keep reading…
Is This Applicable For Blogs Not From The Entertainment Niche?
Yes, definitely. Over the period of time, people have stopped sharing informative articles. You will see a profusion of comments, likes and shares on pictures and posts that are published just for entertainment or on controversial topics. But if that’s not your niche, it doesn’t mean that social media traffic is not for you.
An article on the same topic from an authoritative website gets all the attention and popularity quite quickly as compared to a newly created website or a blog. If you are the latter one, then don’t worry – you too can easily get the kick start with a dozen tweets and shares; rest will anyways follow the herd.
It’s a Simple Social Share Trade
[Share Other’s Articles To Get Your Articles Shared]
The barter system has always been there since the beginning of blogging. Be it for traffic, comments or social media shares. There are in fact several similar black hat techniques, to get more earnings from your Adsense ads, but we are not going there.
So how does it work
This is really simple. You share others articles and in turn, your article gets shared on social media. With an increase in number of social media shares, your social media traffic increases too.
There are at least four popular websites, where you can exchange social shares.
|Website||Alexa Rank||Page Authority||Domain Authority|
What they say…
But do keep in mind that members of such communities are real people and good influencers. So, spammy links will not get promoted through these websites. If your article is worth sharing, then it will definitely get shared.
A dozen tweets and Facebook shares can take the reach to several thousands. And depending on the quality of your posts, you can expect more organic likes, tweets and shares as well.
How To Make Your Posts More Shareable & Likeable
[Prerequisites for shareable articles]
Before you proceed with promoting your content at any of the above mentioned websites, you must make sure that the articles you are going to promote via the influencing members of these communities are worth sharing.
These websites definitely increase the chances of getting your articles shared on social media, provided you follow these basic rules of publishing shareable content.
So, keep this check list handy, whenever you are publishing an article on your blog.
An Attractive Title
Title is the first thing that is observed in any literary work; whether you are selecting a book in a book-store, selecting topics from your daily blog feed or while selecting topics of your interest from all the news notifications you get on your smartphone.
And therefore it is naturally the most important criteria which decides the fate of your article getting opened or not by others.
So, whether it’s SEO or SMO – titles you write must be well structured, not too long or too short, must contain all the keywords and it must be sound interesting enough to get the article clicked.
A Lengthy Post
As long as SEO is concerned – your articles should have a minimum of 1500-2000 words with around 1% Keyword Density (that is around 20 times in the article). That’s a lot!
The more you can write, better are your chances to rank up in the SERPs.
Google SERPs analysis, facts and stats proves that, for Google – Bigger Is Better. But I think, Google should also consider the quality of the articles and language used in the articles – which as of now doesn’t seem to be an important factor for SEO, as long as you are maintaining a good lengthy post.
In terms of post-length, SMO seems no different from SEO. If you want people to stop at your blog, read and share your content, then again the data says the word count has to be at least 1500+ [1600 as per Buffer’s analysis].
But if your focus is mainly getting traffic from Pinterest or StumbleUpon – then your strategy may differ. For example, you need highly interesting images for Pinterest SMO. Whereas any content that can impress your visitors (Stumblers) within a matter of seconds (not minutes) is perfect for Stumbleupon – as stumblers are less known to stay on pages for a longer time reading lengthy posts.
Sufficient Number of Interesting or Funny Images
Be it kids or grown ups, everybody gets bored of reading content without images. You don’t have to convert your blog into a comics, but even a single relevant/interesting image in the post can bring a huge difference for both SEO and SMO.
Making Infographics is definitely not easy. It takes a lot of time and effort to create them. You need to do proper research, filter out the facts, make them presentable with graphs, charts and images as uniquely and creatively as possible.
Although it does test your patience and makes you wear many hats – as you need to research a topic like a scientist, do lots of hands-on experiments to verify the already published results, use graphical tools and data visualization techniques to creatively showcase all your research. But the end results will not only make you happy with all the attention and traffic that your hard work gets but also the expertise you will achieve in so many fields.
Luckily, now you have many tools at your service using which you can create Infographics in almost no time. These tools may not help you in doing your research work, but they can definitely provide you a direction for your research and of course they are all well equipped to fine tune your graphical presentation and give a professional touch to your work.
You may try tools like Infogr.am, Canva and Piktochart
Rest assured, even if you can create a single Infographic of good quality, then the efforts will certainly pay off. As there’s a high possibility that Infographics go viral on social media.